WHEN? WEDNESDAY 31 August 11:30 am  – 1 pm WHERE? @Zoom AUGUST FOCUS. This month Sian Powell, Exhibitions and Engagement Officer for Wheal Martyn (and once a Trainee Curator!) will be in discussion with the Future Museum Network. Sian has had amazing success with several social media campaigns, including a recent series of Tic Toc’s that have gone viral. With 111.4K followers – reportedly more than Tate Modern or Madame Tussauds! Social media has become a necessary tool for increasing audience engagement. What are people actually interested in and why? What impact can social media have? How can it highlight collections, exhibitions, or art works? How do you build and create interest through a campaign? Which platform is effective? How do you manage all of that? We all know that social media can have a negative effect on wellbeing, not everyone has a phone, and some choose not to. What are the current ethics or questions, around how social media should best be used? Many FMN participants have been involved in successful social media campaigns. It would be great to hear your stories and top tips. Please bring ideas, examples, and links to share – or come and get inspired.